New Hartford Fire Truck Spectacular
Wednesday, 02 August, 2023
We sponsored the amazing Fire Truck Spectacular for the 10th year in a row this year! The event is always a huge success, drawing thousands of local residents to the New Hartford Shopping Center. There, you can find fire trucks and rescue vehicles from area Fire Departments such as New Hartford, Whitesboro, Utica, Floyd, Sylvan Beach, and New York Mills, NY. This is a free event, held conveniently in the parking lot of the Shopping Center directly in front of Nicky Doodles Ice Cream! The event is geared towards kids and families to educate on fire prevention and safety, with a smokehouse, contest with firemen to see who can gear up the fastest, police vehicles and a rescue helicopter that lands at the end of the show. Our personal favorite? The sirens that all of the trucks let off at the very end as they depart!
Monday, 20 February, 2023
Schedule your service online with our easy online scheduler directly on our website! Simply visit our website at SteetToyota.com and navigate to the Service tab where the scheduler is located. You can look up your records, log into your existing account, or continue as a guest. View our open appointment times, pick which services you would like or need to have done, and add any comments our Advisors need to know. See how it’s so easy to schedule your appointment with Steet Toyota of Yorkville!

Brian Mathias Graduates from N.A.D.A. Academy!
Sunday, 12 February, 2023
We’d like to extend a huge congratulations to our Sales Manager, Brian Mathias, on his recent graduation from the National Auto Dealers Association Dealer Academy! The Dealer Academy is a rigorous, year-long course for employees within a car dealership. The employee must apply to the program, and be sponsored by the dealer principal to be accepted. This is the 44th year the program has graduated a program, and the 473rd class that has graduated! The academy headquarters is located in Tysons Corner, VA, but since the pandemic, the course is now offered online as well.

For an entire year, Brian undertook 4 hour classes, 2 days a week with many long hours of homework assignments, discussion boards, and group projects. He said he thoroughly enjoyed the process, and getting a better understanding of the departments that he doesn’t normally work in as the course goes through the inner-workings of a dealership, with each unit covering a different department of the store.

He had a great group of men he worked with on projects throughout the year, that he looks forward to staying in contact with as this has provided a great networking opportunity for him! We are so proud of his accomplishments and look forward to seeing what ideas and strategies he is able to implement within Steet Toyota of Yorkville!

Wednesday, 22 December, 2021
It’s almost that time of the year!! Our Ugly Christmas Sweater Contest is being held on the day of our Holiday Lunch Party on Thursday, December 23rd. We’re so excited to see what kind of turnout we have this year! Winners from the following categories will be chosen by none other than Joe Steet Sr. and Steve Ponte Sr. for: Funniest, Best DIY, Most Holiday Spirit, Most Unique, Best Pop Culture, Joe’s Favorite, Steve’s Favorite, Ugliest Ugly Sweater.
There will also be a winner for MOST liked photo on all of our Facebook pages in the Auto Group! Tune in to our Facebook and Instagram accounts, as all photos will be posted by Christmas Eve!

Saturday, 27 November, 2021
The Toyota Venza is a compact crossover SUV with an available hybrid powertrain. It’s an efficient vehicle with a good amount of cargo space. It also has an attractive exterior. Here at Steet Toyota of Yorkville, we think Toyota fans in Yorkville will appreciate the great exterior features of this crossover SUV.
Many of the exterior features of the Venza add to its overall visual appeal. The base trim comes with a set of 19-inch wheels made from a super-chrome alloy. These have a stylish multi-spoke design. A unique, LED taillight design gives the car a distinct appearance from behind. There’s a set of LED headlights up front as well.
Some of the exterior features add to the Venza’s efficiency. The body design was made to be aerodynamic. There are also aerodynamic underbody panels, black rocker panels and an integrated rear spoiler. The exterior also features daytime running lights to make the Venza more visible.
Toyota Land Cruiser Safety Features
Wednesday, 17 November, 2021
The Toyota Land Cruiser, a reliable SUV that is well-known for its safety features. The Land Cruiser has won multiple awards for having the best safety features in the industry. It was ranked as one of the safest cars on the market by Consumer Reports and IIHS testing. With these great safety ratings, it’s no wonder why many families are considering this vehicle when looking to purchase an SUV!
The safety features of the Land Cruiser include:
Driver and front passenger airbags, side curtain airbags protecting all three rows, four-wheel ABS with Electronic Brakeforce Distribution (EBD), Active Head Restraints in front seats, Vehicle Stability Control(VSC) with Traction Control System (TCS). Basically this car is a tank! So it’s no surprise that the Land Cruiser is a safe SUV.
Other safety features on the Land Cruiser include:
– Vehicle Dynamic Control (VDC) to prevent skids
– Brake Assist, offering maximum braking force when a panic stop is detected or the driver depresses the brake pedal with more force than normal.
– Tire Pressure Monitoring System (TPMS) monitors individual tire pressure for optimal safety and efficiency.
Meet our Staff: Jason Coleman!
Friday, 05 March, 2021
The first Tuesday of every month we introduce a different face of Steet Toyota to help you get to know us better! This month, we’re introducing Jason Coleman! Jason is a Sales & Leasing Consultant at Steet Toyota of Yorkville who started working with us in late 2019! He comes to us with many years of experience in the Auto Industry, and we’re happy to have him on our team! Jason lives locally in New Hartford, NY, and in his spare time, he loves playing golf, boating in Alex Bay, and spending time with his 2 dogs! His favorite Toyota is the #ToyotaCamry XSE. #LetsGoPlaces
Tune in next month to see another friendly face of Steet Toyota!

Tuesday, 02 February, 2021
And we’re BACK with our monthly staff introductions at Steet Toyota and we’ve got an extra special one this month as it marks our General Manager, Greg Wrate’s 30th YEAR AT THIS STORE!!! When we first purchased the former Hoff Toyota, almost all of the employees stayed on with us for many years, Greg included! 
If you’ve ever been inside our store, you know that Greg runs a tight ship to keep this store running at its’ prime in all departments to always exceed your expectations! Whether its joining the team to help brush snow off the cars after a storm or holding a Monday morning meeting, Greg has been an integral part of Steet Toyota’s success all of these years! 
Greg lives locally in New Hartford with his wife where they raised their children. In his spare time, you’ll find Greg on the golf course or at a Utica Comets Hockey game! His favorite Toyota is the classic Toyota Celica as well as the Toyota Highlander. 
Help us give Greg a great 30th year celebration this year!!
Tuesday, 18 August, 2020

You can find some of the most amazing safety features in the latest model Toyota Avalon. That’s because Toyota has put lots of research and development into its active and passive safety technology. Here are two of the most advanced safety features found on the Avalon.
The Avalon is one of the few vehicles that give you a 360-degree view around the vehicle. With the available Bird’s Eye View Camera with Perimeter Scan, you can see everything around the Avalon. This will come in handy when you are trying to park or turn in tight situations.
Also, the Avalon comes with Toyota’s Star Safety System. With this system, you get a suite of incredible safety features. These features include Anti-Lock Brakes, Brake Assist, Smart Stop Technology, and much more. Overall, the Toyota Avalon is designed to give you a high-level peace of mind no matter what’s going in in the world around you.
4th of July Holiday Hours at Steet Toyota!
Thursday, 02 July, 2020
We will be CLOSED on Friday, July 3rd and Saturday, July 4th for the 4th of July holiday!! We will be OPEN for regular business hours on Thursday, July 2nd and Monday, July 6th. Enjoy your long weekend, everyone!



